META | ASGARD’S WRATH 2

ADC Gold | One Show Bronze Pencil | AICP Gold | Cannes Lion Shortlisted

Console gamers are notorious VR skeptics so how do we get them hyped about Asgard’s Wrath 2, the most ambitious VR game to date?

We unleash a campaign of chaos, bringing the game world into ours and blurring the lines between VR and reality.

The Game Awards is a prestigious event with lots of gamers in attendance, so we made sure they encountered a giant 3,000 square foot portal ripped across the LA skyline.

Loki, the game’s ultimate villain, made his grand appearance and taunted audiences below with his beasts of chaos.

Our viral cam footage caught Loki’s beasts roaming the streets, alerting people of the chaos invading their cities and neighborhoods.

Chaos also disrupted a live NBA broadcast, leaving ESPN analyst Richard Jefferson speechless.

Three cinematic trailers rallied people to finally put on a Meta Quest 3 headset and fight against the all-consuming chaos.

Creative Directors: Ricky Bowry, Joe Fox

Senior Art Director: Ian Nettleton

Associate Creative Director, Design: Azusa Kobayashi